Segmenting industrial markets
- 28 February 1994
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 23 (1) , 39-46
- https://doi.org/10.1016/0019-8501(94)90025-6
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- Buyer and Seller Psychographics in Industrial Purchase DecisionsJournal of Business & Industrial Marketing, 1991
- Cutting edge research in retailingJournal of Business Research, 1990
- Evaluating a decision support forecasting systemIndustrial Marketing Management, 1989
- Developing and using a data base marketing systemIndustrial Marketing Management, 1989
- The salesman's job in competitive bidding situationsIndustrial Marketing Management, 1987