Evaluating the Relationships among Attitude toward Business, Product Satisfaction, Experience, and Search Effort
Open Access
- 1 August 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 16 (3) , 394-400
- https://doi.org/10.1177/002224377901600312
Abstract
A simple structural model relating attitudes toward business to product satisfaction, experience in shopping, and search effort is proposed and tested by use of confirmatory factor analysis (COFAMM) and the LISREL model. The fact that the basic hypotheses of the model are supported suggests a positive relation between business attitude and product satisfaction and a negative one between business attitude and information search. The LISREL model is seen as a useful tool in future work in structural modeling.Keywords
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