The Economics of Consumer Knowledge: Table 1
- 1 March 2001
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (4) , 397-411
- https://doi.org/10.1086/319617
Abstract
While approaches to measuring the state of a consumer's knowledge are well developed, much less is known about the relationship between knowledge andKeywords
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