New Products: What Distinguishes the Winners?
- 1 November 1990
- journal article
- Published by Taylor & Francis in Research-Technology Management
- Vol. 33 (6) , 27-31
- https://doi.org/10.1080/08956308.1990.11670699
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Stage-gate systems: A new tool for managing new productsPublished by Elsevier ,2004
- Resource allocation in the new product processIndustrial Marketing Management, 1988
- Predevelopment activities determine new product successIndustrial Marketing Management, 1988
- The new product process: A decision guide for managementJournal of Marketing Management, 1988
- New products: What separates winners from losers?Journal of Product Innovation Management, 1987
- An investigation into the new product process: Steps, deficiencies, and impactJournal of Product Innovation Management, 1986