Predevelopment activities determine new product success
- 1 August 1988
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 17 (3) , 237-247
- https://doi.org/10.1016/0019-8501(88)90007-7
Abstract
No abstract availableKeywords
This publication has 15 references indexed in Scilit:
- Selecting winning new product projects: Using the NewProd systemJournal of Product Innovation Management, 1985
- The Performance Impact of Product Innovation StrategiesEuropean Journal of Marketing, 1984
- Protocol: New tool for product innovationJournal of Product Innovation Management, 1984
- A discriminant model for identifying scenarios of industrial new product failureJournal of the Academy of Marketing Science, 1979
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Successful Industrial Products from Customer IdeasJournal of Marketing, 1978
- Why new industrial products failIndustrial Marketing Management, 1975
- SAPPHO updated - project SAPPHO phase IIResearch Policy, 1974
- The ‘Hungarian sappho’: some comments and comparisonsResearch Policy, 1974