Literally Literacy: Table 1
- 1 March 2001
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (4) , 505-511
- https://doi.org/10.1086/319625
Abstract
Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of products and brands; social marketing of health behaviors; consumption, identity, and resistance; and the impact of the internet on consumer behavior. In addition, questions both interesting and troubling about the impact of consumption on literacy are raised in the hope of encouraging future research.Keywords
This publication has 18 references indexed in Scilit:
- Older Consumers' Disposition of Special PossessionsJournal of Consumer Research, 2000
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence AgentJournal of Consumer Research, 2000
- The Use of Concurrent Disclosures to Correct Invalid InferencesJournal of Consumer Research, 2000
- Trying to Be CosmopolitanJournal of Consumer Research, 1999
- Culture Swapping: Consumption and the Ethnogenesis of Middle‐Class Haitian ImmigrantsJournal of Consumer Research, 1999
- The Effect of Ownership History on the Valuation of ObjectsJournal of Consumer Research, 1998
- Bridging the Racial Divide on the InternetScience, 1998
- Consumers and Their Brands: Developing Relationship Theory in Consumer ResearchJournal of Consumer Research, 1998
- Evaluating Persuasion‐Enhancing Techniques from a Resource‐Matching PerspectiveJournal of Consumer Research, 1997
- The Persuasion Knowledge Model: How People Cope with Persuasion AttemptsJournal of Consumer Research, 1994