Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
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- 1 June 2000
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 27 (1) , 69-83
- https://doi.org/10.1086/314309
Abstract
This article examines conditions that influence consumers' use of persuasion knowledge in evaluating an influence agent, such as a salesperson. We prKeywords
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