From Surfer to Buyer on the WWW: What Marketing Managers Might Want to Know
- 1 September 1996
- journal article
- research article
- Published by SAGE Publications in Journal of General Management
- Vol. 22 (1) , 1-13
- https://doi.org/10.1177/030630709602200101
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- When Marketing and Strategy Become OneJournal of General Management, 1995
- Corporate Leadership: How Well do Non-Executives Influence Boards?Journal of General Management, 1995
- Do Trade Shows Pay off?Journal of Marketing, 1995
- Do Trade Shows Pay Off?Journal of Marketing, 1995