Industrial barter and countertrade
- 28 February 1987
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 16 (1) , 1-8
- https://doi.org/10.1016/0019-8501(87)90002-2
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- International barter and countertrade: An exploratory studyJournal of the Academy of Marketing Science, 1986
- Countertrade: Forms, motives, pitfalls, and negotiation requisitesJournal of Business Research, 1984
- Special issue on export/import strategies: An introductionJournal of Business Research, 1984
- Barters and buy-backs: Let Western firms beware!Business Horizons, 1980
- Bartering processes in industrial buying and sellingIndustrial Marketing Management, 1978
- The Reincarnation of Barter Trade as a Marketing ToolJournal of Marketing, 1976