TECHNICAL CONSULTANCY IN INTERNATIONALISATION
- 1 April 1987
- journal article
- review article
- Published by Emerald Publishing in International Marketing Review
- Vol. 4 (4) , 20-29
- https://doi.org/10.1108/eb008339
Abstract
Previous studies of the internationalisation process of firms have focused on the internationalisation of manufacturing firms. This article analyses the internationalisation of technical consultansy firms, a service industry. On the basis of two Swedish case studies the article concludes that the firms' networks of relationships with other firms has a critical role in the marketingisation of the firms. Three steps in a strategy development procedure are outlined.Keywords
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