High-tech firms must get more out of their international sales efforts: An exploration in developing a competitive edge
- 31 October 1994
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 23 (4) , 333-342
- https://doi.org/10.1016/0019-8501(94)90049-3
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- An approach to selling high-tech solutionsIndustrial Marketing Management, 1991
- Market planning in a high-tech environmentIndustrial Marketing Management, 1990
- Marketing approaches used by high tech firmsIndustrial Marketing Management, 1989