An approach to selling high-tech solutions
- 1 May 1991
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 20 (2) , 149-159
- https://doi.org/10.1016/0019-8501(91)90033-c
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Marketing approaches used by high tech firmsIndustrial Marketing Management, 1989
- High technology launch strategies in the U.K.Industrial Marketing Management, 1989
- Marketing complex technical products: The importance of intangible attributesIndustrial Marketing Management, 1989
- Strategies of Belgian high-tech firmsIndustrial Marketing Management, 1986
- Strategies for marketing computers and related productsIndustrial Marketing Management, 1986
- Meshing Technology with StrategyResearch Management, 1984