Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model
- 1 March 2002
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 19 (1) , 65-79
- https://doi.org/10.1016/s0167-8116(02)00048-4
Abstract
No abstract availableKeywords
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