Evolution of the Marketing Organization: New Forms for Turbulent Environments
- 1 October 1991
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 55 (4) , 77-93
- https://doi.org/10.2307/1251958
Abstract
Rapid changes in industrial structure and global competition have occurred in the last two decades. The changes herald the post-industrial era, producing an env...This publication has 5 references indexed in Scilit:
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