Influence structure in organizational buying behavior
- 1 September 1980
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 8 (3) , 277-299
- https://doi.org/10.1016/0148-2963(80)90037-5
Abstract
No abstract availableThis publication has 8 references indexed in Scilit:
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- Perception of Marital Roles in Decision ProcessesJournal of Consumer Research, 1974
- A Model of Industrial Buyer BehaviorJournal of Marketing, 1973
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- A General Model for Understanding Organizational Buying BehaviorJournal of Marketing, 1972
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- Five Dimensions of the Industrial Adoption ProcessJournal of Marketing Research, 1971
- Identifying Industrial Buying ResponsibilityJournal of Marketing Research, 1966