Pre-Testing in Questionnaire Design: A Review of the Literature and Suggestions for Further Research
Open Access
- 1 March 1993
- journal article
- review article
- Published by SAGE Publications in Market Research Society Journal
- Vol. 35 (2) , 1-11
- https://doi.org/10.1177/147078539303500202
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Checking the Success of Manipulations in Marketing ExperimentsJournal of Marketing Research, 1986
- Checking the Success of Manipulations in Marketing ExperimentsJournal of Marketing Research, 1986
- The Pretest in Survey Research: Issues and Preliminary FindingsJournal of Marketing Research, 1982
- The Pretest in Survey Research: Issues and Preliminary FindingsJournal of Marketing Research, 1982
- A Management Guide to Market ResearchPublished by Springer Nature ,1977
- Pretesting of QuestionnairesAmerican Sociological Review, 1940