Authoritarian Advertising Executives and the Use of Black Models in Advertising
- 1 September 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Black Studies
- Vol. 8 (1) , 105-116
- https://doi.org/10.1177/002193477700800107
Abstract
No abstract availableKeywords
This publication has 13 references indexed in Scilit:
- Effects of different levels of integration on advertising preference and intention to purchase.Journal of Applied Psychology, 1974
- White Consumer Sales Response to Black ModelsJournal of Marketing, 1974
- White Backlash to Negro Ads: Fact or Fantasy?Journalism Quarterly, 1972
- Advertising in Black and WhiteJournal of Marketing Research, 1972
- Black Consumer Reactions to "Integrated" Advertising: An Exploratory StudyJournal of Marketing, 1970
- The Dilemma of "Integrated" AdvertisingThe Journal of Business, 1969
- A factor analytic study of Negro and white responses to advertising stimuli.Journal of Applied Psychology, 1965
- Negro and White Response to Advertising StimuliJournal of Marketing Research, 1964
- A Forced Choice Form of the F Scale-Free of Acquiescent Response SetSociometry, 1964
- Dogmatism and learning.The Journal of Abnormal and Social Psychology, 1961