Current Problems in Consumer Behavior Research
Open Access
- 1 August 1970
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 7 (3) , 327-332
- https://doi.org/10.1177/002224377000700307
Abstract
This article supplements other critical evaluations of consumer research by discussing several issues and problems that impede the development of a consumer behavior research tradition.Keywords
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