An investigation of consumer evaluations of reference price discount claims
- 1 September 1988
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 17 (2) , 189-200
- https://doi.org/10.1016/0148-2963(88)90051-3
Abstract
No abstract availableThis publication has 12 references indexed in Scilit:
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