New Product Strategies: What Distinguishes the Top Performers?
- 17 September 1984
- journal article
- Published by Wiley in Journal of Product Innovation Management
- Vol. 1 (3) , 151-164
- https://doi.org/10.1111/1540-5885.130151
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- How new product strategies impact on performanceJournal of Product Innovation Management, 1984
- The misuse of marketing: An American tragedyBusiness Horizons, 1981
- Rediscovering the technological foundations of industrial competitivenessOmega, 1980
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Patterns in Strategy FormationManagement Science, 1978
- Why new industrial products failIndustrial Marketing Management, 1975