A Transaction Cost Analysis Model of Channel Integration in International Markets
- 1 May 1990
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 27 (2) , 196-208
- https://doi.org/10.2307/3172846
Abstract
The authors develop a transaction cost analysis model designed to explain the channel integration choices of firms in international markets. In a test with data...This publication has 12 references indexed in Scilit:
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