Quality in higher education-a survey

Abstract
Higher education is currently being steered towards a market-oriented environment in which delighting the customer plays an important role. Philosophies like total quality management (TQM), which have been successfully adopted in commercial organizations, are generally seen as the way forward. This paper reports on the findings of a survey which was launched to examine the different views on the application of industrial quality management principles to higher education. The interpretation of basic terminology like quality, measurement and customer as well as the applicability of TQM, quality standards and quality awards in higher education were among the main issues questioned. The results indicate that the basic principles are generally accepted in the new environment, although because of the complex and dynamic nature of education, there are some reservations on the mode of operation.

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