Special Issue on Service Marketing and Management
- 1 January 1999
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 44 (1) , 1-4
- https://doi.org/10.1016/s0148-2963(97)00172-0
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Return on Quality (ROQ): Making Service Quality Financially AccountableJournal of Marketing, 1995
- Service Positioning through Structural ChangeJournal of Marketing, 1987
- A Conceptual Model of Service Quality and Its Implications for Future ResearchJournal of Marketing, 1985