The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment
- 1 October 1987
- journal article
- other
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 7 (2) , 41-51
- https://doi.org/10.1177/027614678700700206
Abstract
An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.Keywords
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