Coping with Staglation: Voluntary Simplicity

Open Access

1 June 1981

journal article
research article
Published by SAGE Publications in Journal of Marketing

Vol. 45 (3) , 120-134
https://doi.org/10.1177/002224298104500310

Abstract

Stagflation, a significant economic, social, and political phenomenon since the Depression, is changing consumers and creating a voluntary simplifier consumer segment. This paper outlines the impact of stagflation and focuses on the simplifier segment and its implications for marketing.

Keywords

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