New product success in industrial firms
- 31 July 1982
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 11 (3) , 215-223
- https://doi.org/10.1016/0019-8501(82)90052-9
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Identifying industrial new product success: Project NewProdIndustrial Marketing Management, 1979
- The Dimensions of Industrial New Product Success and FailureJournal of Marketing, 1979
- Why new industrial products failIndustrial Marketing Management, 1975
- SAPPHO updated - project SAPPHO phase IIResearch Policy, 1974