Editorial: Marketing: Unity in diversity
- 1 October 1994
- journal article
- editorial
- Published by Taylor & Francis in Journal of Marketing Management
- Vol. 10 (7) , 549-552
- https://doi.org/10.1080/0267257x.1994.9964302
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Marketing is in Crisis - Can Market Research Help?Market Research Society Journal, 1994
- Marketing at the Crossroads – A CommentMarketing Intelligence & Planning, 1994
- The misuse of marketing: An American tragedyBusiness Horizons, 1981
- The Faltering Marketing ConceptJournal of Marketing, 1971