Assessing Measurement Invariance in Cross‐National Consumer Research
- 1 June 1998
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 25 (1) , 78-107
- https://doi.org/10.1086/209528
Abstract
Assessing the applicability of frameworks developed in one country to other countries is an important step in establishing the generalizability of coThis publication has 13 references indexed in Scilit:
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