Applicability of marketing concepts and management activities in the Third World: An empirical investigation
- 1 March 1988
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 16 (2) , 133-148
- https://doi.org/10.1016/0148-2963(88)90038-0
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
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