A General Model Of Traveler Destination Choice
- 1 April 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 27 (4) , 8-14
- https://doi.org/10.1177/004728758902700402
Abstract
Substantial evidence exists to support the proposition that consumer perceptions and preferences should be the basis for tourism marketing and consumerpolicy. Some of this evidence is reviewed, and a general model of traveler destination awareness and choice is presented. Results of an empirical test of the model provide some supportfor the hypotheses presented in the model.Keywords
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