Perspectives for a theory of marketing
- 1 September 1980
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 8 (3) , 389-402
- https://doi.org/10.1016/0148-2963(80)90044-2
Abstract
No abstract availableKeywords
This publication has 16 references indexed in Scilit:
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- A Generic Concept of MarketingJournal of Marketing, 1972
- Marketing Science in the Age of AquariusJournal of Marketing, 1971
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- Broadening the Concept of MarketingJournal of Marketing, 1969