Editorial
- 31 December 1997
- journal article
- editorial
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 14 (5) , 399-404
- https://doi.org/10.1016/s0167-8116(97)80224-8
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
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- Customer Loyalty: Toward an Integrated Conceptual FrameworkJournal of the Academy of Marketing Science, 1994
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- Double Jeopardy RevisitedJournal of Marketing, 1990