A multivariate analysis of intermarket patronage: Some empirical findings
- 30 April 1974
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 2 (2) , 193-200
- https://doi.org/10.1016/0148-2963(74)90018-6
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Intermarket Patronage: A Psychographic Study of Consumer OutshoppersJournal of Marketing, 1972
- Shoppers' Movements outside Their Local Retail AreaJournal of Marketing, 1968