Intrafamilial Homogeneity for Perceived Risk and Opinion Leadership
- 1 March 1972
- journal article
- Published by Taylor & Francis in Journal of Advertising
- Vol. 1 (1) , 40-47
- https://doi.org/10.1080/00913367.1972.10672472
Abstract
No abstract availableThis publication has 11 references indexed in Scilit:
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