Globalisation of marketing communication?
- 1 April 1997
- journal article
- Published by Elsevier in Journal of Economic Psychology
- Vol. 18 (2-3) , 259-270
- https://doi.org/10.1016/s0167-4870(97)00007-x
Abstract
No abstract availableKeywords
This publication has 5 references indexed in Scilit:
- The changing consumer in the European Union: A “meta-analysis”International Journal of Research in Marketing, 1995
- EQUIVALENCE OF CROSS‐CULTURAL DATA: AN OVERVIEW OF BASIC ISSUESInternational Journal of Psychology, 1989
- Materialism: Trait Aspects of Living in the Material WorldJournal of Consumer Research, 1985
- Humanistic AdvertisingInternational Journal of Advertising, 1983
- Equivalence in Cross-National ResearchPublic Opinion Quarterly, 1966