From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
- 1 August 1994
- journal article
- Published by SAGE Publications in Asia-Australia Marketing Journal
- Vol. 2 (1) , 9-29
- https://doi.org/10.1016/s1320-1646(94)70275-6
Abstract
No abstract availableThis publication has 29 references indexed in Scilit:
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