The Effects of Supplier Fairness on Vulnerable Resellers
- 1 February 1995
- journal article
- research article
- Published by JSTOR in Journal of Marketing Research
- Vol. 32 (1) , 54-65
- https://doi.org/10.2307/3152110
Abstract
This study examines the role of supplier fairness in developing long-term relationships between relatively smaller, vulnerable resellers and larger, powerful su...This publication has 14 references indexed in Scilit:
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