Consumer Perceptions of Price (Un)Fairness
Top Cited Papers
- 1 March 2003
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 29 (4) , 474-491
- https://doi.org/10.1086/346244
Abstract
A series of studies demonstrates that consumers are inclined to believe that the selling price of a good or service is substantially higher than itsKeywords
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