The effects of cognitive development on children's responses to television advertising
- 1 October 1974
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 2 (4) , 409-419
- https://doi.org/10.1016/0148-2963(74)90026-5
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Family and Media Influences On Adolescent Consumer LearningAmerican Behavioral Scientist, 1971
- The People Look at Commercials: A Study of Audience BehaviorThe Journal of Business, 1966
- The Impact of Television Advertising: Learning Without InvolvementPublic Opinion Quarterly, 1965
- Children’s Acceptance of Television Advertising and the Relation of Televiewing to School AchievementThe Journal of Educational Research, 1964
- Television Viewing and the Preschool ChildMarriage and Family Living, 1963