Better preference prediction with individualized sets of relevant attributes
- 31 December 1988
- journal article
- Published by Elsevier in International Journal of Research in Marketing
- Vol. 5 (1) , 15-24
- https://doi.org/10.1016/0167-8116(88)90013-4
Abstract
No abstract availableKeywords
This publication has 12 references indexed in Scilit:
- The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of StimuliJournal of Marketing Research, 1984
- Hybrid Models for Conjoint Analysis: An Expository ReviewJournal of Marketing Research, 1984
- Design of Subscription Programs for a Performing Arts SeriesJournal of Consumer Research, 1981
- Levels of Aggregation in Conjoint Analysis: An Empirical ComparisonJournal of Marketing Research, 1980
- Intensity Measures of Consumer PreferenceOperations Research, 1980
- Measurement of the relative importance of product attribute information: A review of the information display approachZeitschrift für Verbraucherpolitik, 1979
- Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical ReviewJournal of Marketing Research, 1979
- Conjoint Analysis in Consumer Research: Issues and OutlookJournal of Consumer Research, 1978
- Using Laboratory Brand Preference Scales to Predict Consumer Brand PurchasesManagement Science, 1971
- Orthogonal Main-Effect Plans for Asymmetrical Factorial ExperimentsTechnometrics, 1962