A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
- 1 April 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 61 (2) , 1-18
- https://doi.org/10.2307/1251827
Abstract
Drawing on the marketing and management literatures, the authors identify strategic, tactical, and environmental factors that influence the commercial success o...This publication has 6 references indexed in Scilit:
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