Brands' quality levels, prices, and advertising outlays: empirical evidence on signals and information costs
- 1 January 1996
- journal article
- Published by Elsevier in International Journal of Industrial Organization
- Vol. 14 (1) , 29-52
- https://doi.org/10.1016/0167-7187(95)00478-5
Abstract
No abstract availableKeywords
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