The effects of time pressure and information load on decision quality
- 1 September 1992
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 9 (5) , 365-378
- https://doi.org/10.1002/mar.4220090503
Abstract
This study attempts to identify conditions under which consumer information overload occurs. A theory which states that information overload will occur when the time‐related task demands exceed the capacity of the system is suggested and tested. An experiment is reported in which an inverted U‐shaped function relating decision quality to information load occurred when time pressure was present, but did not when it was absent.Keywords
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