The importance of distributor training at Caterpillar
- 1 February 1990
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 19 (1) , 1-9
- https://doi.org/10.1016/0019-8501(90)90022-n
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing CountryJournal of Marketing, 1989
- JAPANESE MARKET ENTRY STRATEGY AT WORK: KOMATSU vs. CATERPILLARInternational Marketing Review, 1986
- Industrial distributor selling: The roles of outside and inside salesIndustrial Marketing Management, 1986
- Selection and motivation of distribution intermediariesIndustrial Marketing Management, 1984
- Buyer/seller relationships in international industrial marketsIndustrial Marketing Management, 1984