Business relationships: an examination of the effects of buyer‐salesperson relationships on customer retention and willingness to refer and recommend
- 1 June 1997
- journal article
- Published by Emerald Publishing in Journal of Business & Industrial Marketing
- Vol. 12 (3/4) , 253-264
- https://doi.org/10.1108/08858629710188072
Abstract
No abstract availableKeywords
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