Functional equivalence in cross‐cultural consumer behavior: Gift giving in Japan and the United States
- 1 June 1988
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 5 (2) , 155-168
- https://doi.org/10.1002/mar.4220050205
Abstract
No abstract availableThis publication has 14 references indexed in Scilit:
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