Type of speech, sex of speaker, and sex of subject as factors influencing persuasion
- 1 December 1969
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 20 (4) , 245-251
- https://doi.org/10.1080/10510976909362975
Abstract
Speeches that advocated “institutional”; norms were compared with speeches that did not, in conditions where male and female speakers were varied. Female speakers were more successful when they took a noninstitutional position, and male speakers were more successful when they took an institutional position. “Masculinity”; and “Femininity”; were not significant factors in any of the effects.Keywords
This publication has 18 references indexed in Scilit:
- Behavior change following a persuasive communication1Journal of Personality, 1965
- Consistency of Individual Differences in PersuasibilityJournal of Communication, 1965
- The influence of anti-aggressive communications upon the response to provocation1Journal of Personality, 1963
- The effect of dissonant persuasive communications upon changes in a self-referring attitude1Journal of Personality, 1962
- An experimental study of the effects on the listener of anticlimax order and authority in an argumentative speechThe Southern Speech Journal, 1956
- An experimental study of the relative effectiveness of four methods of presenting evidence∗Speech Monographs, 1955
- The effects of the prestige of the speaker and acknowledgment of opposing arguments on audience retention and shift of opinion∗Speech Monographs, 1954
- A comparison of masculinity-femininity measures.Journal of Consulting Psychology, 1951
- The relative effectiveness of two modes of radio delivery in influencing attitudesSpeech Monographs, 1946
- The relative effectiveness of three forms of radio presentation in influencing attitudesSpeech Monographs, 1940