The Low Literate Consumer
Top Cited Papers
- 1 June 2005
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (1) , 93-105
- https://doi.org/10.1086/429603
Abstract
Almost half of all consumers read below a sixth-grade level, yet we know little about how these consumers get their needs met in the marketplace. TheKeywords
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