An Evaluation of the Children's Advertising Review Unit
Open Access
- 1 January 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing & Public Policy
- Vol. 3 (1) , 38-55
- https://doi.org/10.1177/074391568400300103
Abstract
This article evaluates the purpose and performance of the Children's Advertising Review Unit. The Unit's activities are described and the results of an analysis of CARU case summaries are reported. The recommendation is made that the Children's Unit focus its efforts on policy development rather than on enforcement to be more consistent with its limited resources and industry orientation.Keywords
This publication has 5 references indexed in Scilit:
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