The Degeneration of Marketing Education
- 1 May 1980
- journal article
- review article
- Published by Emerald Publishing in Management Decision
- Vol. 18 (5) , 223-234
- https://doi.org/10.1108/eb001242
Abstract
Introduction There are signs that the relevance and purpose of marketing education is being lost. Marketing has never been justified as a purely academic discipline so any drift away from its roots of marketing management must be investigated and arrested.Keywords
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